How to Improve your email Newsletter
Here are our top tips for newsletter success: Keep It Relevant: Ensure your newsletters contain ‘news’ or content that is highly relevant to your subscribers. We recommend mailing list segmentation to...
View ArticleImproving the Email Subject Line
The main way to get people to open your email are recognition, reputation and subject line. One thing to keep in mind is how do you get your emails opened as it is easy to hit the “Delete” key. Below...
View ArticleIt’s Holiday Time
During the ‘silly season’ you and your business may be “Out of Sight” for some of the time but you need not be “Out of Mind” and we’re referring to the minds of your customers, advocates etc. Set and...
View ArticleAchieve Higher Returns With Email Marketing
Email marketers are getting smarter in their practices. No longer is there a generic email sent to everyone they know. Now emails are highly personalised or targeted to get the desired outcome for the...
View ArticleEmail Marketing – Is that It?
We master the basics of email marketing and then wonder what is all the fuss about - 'is that it?' The good news is there's a lot more to it and I have provided 7 handy tips on how to get more from...
View ArticleThe Psychology of Timings and Email Marketing
As important as Email design is for your email marketing campaigns, you need to factor in the timing of your campaign also. Depending on the design and content of your email you should send or schedule...
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